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Paul M. Smith, Ph.D.

  • Professor of Bioproducts Marketing and Agricultural and Biological Engineering
  • BRS Graduate Program Coordinator
Paul M. Smith, Ph.D.
211 Agricultural Engineering Building
Shortlidge Road

University Park, PA 16802
Email:
Work Phone: 814-865-8841

Areas of Expertise

  • B2B marketing - bioproduct industries
  • Biorefinery value stream outputs

Education

  1. B.S. University of Montana
  2. M.S. University of Idaho
  3. Ph.D. Virginia Polytechnic Institute and State University

Academic Interests:

Bio (forest) products marketing — technology-driven product/market development, international trade show use and effectiveness, content analysis, biorefinery value chain outputs, social asset mapping & stakeholder assessment.

Recent Courses Taught:

BRS 437 - Bioproduct Marketing & Sales; BRS 490 - BioRenewable Systems Colloquium, BRS 537 - Applied Bioproducts Marketing, BRS 393 - BioRenewable Systems Industry Tour, BRS 499 - Foreign Studies - (Germany, International Experience)

Professional Affiliations:

Fellow and Past President, Society of Wood Science & Technology (SWST); Executive Board Regional Representative and Past Chair, Forest Products Society (FPS); Past Chair, US National Planning Committee for Forest Products Research; Adjunct Professor, Washington State University; Consultant for the Food & Agricultural Organization (FAO, Rome, Italy), the International Tropical Timber Organization (ITTO, Yokohama, Japan), and over 60 private firms; Honorary member, Alpha Epsilon and Xi Sigma Pi.

Current/Recent Research Projects:

  • Higher Ethanol Fuel Blends (HEFBs) Jessica Boden and Rosemary Nicholson (PSU); perceptions, drivers and barriers to HEFBs blends in the US retail fuel market.
  • Market Opportunity for Aviation Fuels  Ibon Ibarrola, Universidad Politecnica de Madrid and CLH Aviation and Dr. Season Hoard (WSU); drivers and barriers to biojet in US aviation fuel stakeholder supply chains.
  • Biorefinery Co-Products Dr. Min Chen, PhD (PSU) and Stephen Cline, M.S. (PSU); biorefinery value chain primary and secondary outputs. 
  • Evaluating International Trade Show Strategies and Performance  Dr. Wenping Shi, (PSU); trade show performance and exhibitor activities at furniture supplier trade shows in China.
  • Content Analysis of B2B Advertising  Dr. Min Chen and Daniel McGraw, J.D. (PSU); reliability of using content analysis to assess the promotional messages of decking products to professional builders.  
  • Physical and Social/Community Asset Mapping  Dr. Natalie Martinkus, Dr. Season Hoard, Dr. Michael Gaffney (WSU) and Dr. Sanne Rijkhoff (Portland State U.); decision tools to aid in siting biorefineries based on both biogeophysical and social assets.  
  • Biofuel Laws and Policy  Kristina Dahmann, J.D. and Lara Fowler J.D. (PSU); historical perspective on U.S. biofuel policies.

Selected Recent Publications:

Chen, M. and P.M. Smith.  2018.  Mixed methods research of integrated cellulosic biorefinery (ICBR) scale-up barriers in the United States: A case study.  BioProducts Business 3(5):51-62.  ISSN 2378-1394.  http://biobus.swst.org.  Published July 2018.

Chen, M., P.M. Smith and E. Thomchick.  2017.  Qualitative insights into buyer-supplier relationship attributes in the U.S. biofuels industry.  Renewable Energy Focus.  Vol. 22, No. 00; pp. 1-9. DOI: https://doi.org/10.1016/j.ref.2017.09.001.  Published Dec. 2017.

Cline, S. and P.M. Smith.  2017.  Opportunities for lignin valorization: an exploratory process.  Energy, Sustainability and Society.  7(1): DOI: 10.1186/s13705-017-0129-9.  Published 28 August 2017.

Chen, M. and P.M. Smith.  2017. The U.S. cellulosic biofuels industry: Expert views on commercialization drivers and barriers.  Biomass and Bioenergy, 102, 52-61.  http://dx.doi.org/10.1016/j.biombioe.2017.05.002.  Published July 2017.

Martinkus, N., Rijkoff, S.A.M., Hoard, S.A., Shi, W., Smith, P., Gaffney, M. and Wolcott, M.  2017.  Biorefinery site selection using a stepwise biogeophysical and social analysis approach.  Biomass and Bioenergy, Vol. 97, 139-148.  DOI: 10.1016/j.biombioe.2016.12.022.  Published Feb. 2017.

Rijkhoff, S.A., S.A. Hoard, P.M. Smith, M.J. Gaffney.  2017.  Communities ready for takeoff: integrating social assets for biofuel site-selection modeling.  J. of Politics and Life Sci., 36(1):14-26.  DOI:10.1017/pls.2017.6.  Published Jan. 2017.

Smith, P.M., M.J. Gaffney, W. Shi, S. Hoard, I. Ibarrola Armendariz and D.W. Mueller.  2017.  Drivers and barriers to the adoption and diffusion of sustainable jet fuel (SJF) in the U.S. Pacific Northwest. Journal of Air Transport Mgmt., 58(1):113-124., DOI:10.1016/j.jairtraman.2016.10.004. Published Jan. 2017.
 
Chen, M., P.M. Smith and M.P. Wolcott.  2016.  U.S. Biofuels Industry: A Critical Review of Opportunities and Challenges. BioProducts Business 1(4), 2016, pp. 42–59. http://biobus.swst.org. © 2016; Soc. of Wood Sci. & Techn. http://biobus.swst.org/index.php/bpbj/article/view/18/6.

Dahmann, K. K.S., L.B. Fowler, P.M. Smith.  2016.  United States Law and Policy and the Biofuel Industry, included in Volume One: “The Law and Policy of Biofuels.” co-editors, Yves Le Bouthillier, Annette Cowie, Paul Martin and Heather McLeod-Kilmurray, IUCN Academy of Environmental Law Series. June, 400pp.  Hardback.  978 1 78254 454 8.  Edward Elgar Pub., Inc., Northampton, MA.  Pp. 102-140.

Shi, W. and P.M. Smith.  2015.  Effects of International Trade Show Marketing Strategies on Trade Show Performance: Does Experience Matter?  Wood and Fiber Science, 47(1): 96-108.

McGraw, D.F., P.M. Smith, and M. Chen. 2015.  Content analysis of decking material business-to-business advertisements: 2002-2014. Wood and Fiber Science, 47(1):84-95.

Martinkus N, W. Shi, N. Lovrich, J. Pierce, P. Smith, and M. Wolcott.  2014.  Integrating biogeophysical and social assets into biomass-to-biofuel supply chain siting decisions, Biomass and Bioenergy 66 (2014) 410-418.  http://www.sciencedirect.com/science/article/pii/S0961953414002086.

Shi, W. and P.M. Smith.  2012.  Exploring Market Opportunities for American Hardwoods Through Chinese International Furniture Supply Trade Shows.  Feature Article in Forest Prod. J. 62(2):80-89

Lovrich, N., W. Shi, N. Martinkus, P. Smith,  J. Pierce, A. Kulkarni, M. Gaffney, M. Wolcott, and S. Brown.  2012.  Integrating Social Capital In Biojet Feedstock Facility Siting Decisions.  In Proceedings of the Sun Grant Initiative 2012 National Conference: Science for Biomass Feedstock Production and Utilization, Oct. 2-5, 2012.  New Orleans, LA, USA. Ch. 4, Modeling and Metrics. 8pp.  http://sungrant.tennessee.edu/NR/rdonlyres/8CF2F183-8B72-4E48-9E2F-BCAB4E421C7A/3626/42Lovrich_Nicholas.pdf

Brown, S., N. Frye, D. Montfort, and P.M. Smith. 2012.  Understanding Faculty and Practitioner Involvement in a Capstone Interdisciplinary Design Experience. In Proceedings of the 118th Annual Conference and Exposition of the American Society for Engineering Education (ASEE), June 26-29, 2011.  Vancouver, BC, Canada.  AC 2011-1635.  11pp. Avail. 1/2012: http://www.asee.org/public/conferences/1/papers/1635/view.

Martinkus, N., A. Kulkarni, N. Lovrich, P. Smith, W. Shi, J. Pierce, M. Wolcott, and S. Brown.  2012.  An Innovative Approach to Identify Regional Bioenergy Infrastructure Sites.  In Proceedings of the 55th International Convention of Society of Wood Science and Technology, August 27-31 in Beijing, CHINA.  Ch. 3, Energy and Carbon (EC-3),  11pp. http://www.swst.org/meetings/AM12/pdfs/papers/EC-3.pdf

Shi, W., P.M. Smith, and S. Zhang.  2012.  The Effects of International Trade Show Marketing Strategies on Trade Show Performance: A Preliminary Analysis. In Proceedings of the 55th International Convention of Society of Wood Science and Technology, August 27-31, 2012, Beijing, CHINA.  Ch. 1, Global Trade (GT-5), 10pp.  http://www.swst.org/meetings/AM12/pdfs/papers/GT-5.pdf

Shi, Wenping and P.M. Smith.  2011.  Overview of International Furniture Markets in China: Groundwork for Future Research.  In Proceedings of the Joint IUFRO Group 5.10 (and UNECE/FAO Team of Specialists) conference in Corvallis, OR June 15-18.  12 pp. (CD).

Ruffing, T.C., Wenping Shi, N.R. Brown, and P.M. Smith.  2011. A Review of U.S. and International Formaldehyde Emissions Regulations for Interior Wood Composite Panels.  Wood & Fiber Sci., 43(1):21-31.

Stank, J. and P.M. Smith.  2011.  Branding in the North American Woodfiber Plastic Composite Industry.  Forest Prod. J., 60(6):541-546.