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Paul M. Smith, Ph.D.

  • Professor of Bioproducts Marketing
  • BRS Graduate Program Coordinator
Paul M. Smith, Ph.D.
210 Forest Resources Building
University Park, PA 16802
Email:
Work Phone: 814-865-8841

Areas of Expertise

  • B2B marketing - bioproduct industries
  • Biorefinery value stream outputs

Education

  1. B.S., University of Montana
  2. M.S., University of Idaho
  3. Ph.D. Virginia Polytechnic Institute and State University

Academic Interests:

Bio (forest) products marketing — technology-driven product/market development, international trade show use and effectiveness, content analysis, biorefinery value chain outputs, social asset mapping & stakeholder assessment.

Recent Courses Taught:

Bioproduct Marketing & Sales, BioRenewable Systems Colloquium, Applied Bioproducts Marketing, BioRenewable Systems Industry Tour

Professional Affiliations:

Fellow and Past President, Society of Wood Science & Technology (SWST); Executive Board Regional Representative and Past Chair, Forest Products Society (FPS); Past Chair, US National Planning Committee for Forest Products Research; Adjunct Professor, Washington State University; Consultant for the Food & Agricultural Organization (FAO, Rome, Italy), the International Tropical Timber Organization (ITTO, Yokohama, Japan), and over 60 private firms; Honorary member, Alpha Epsilon and Xi Sigma Pi.

Current Research Projects:

  • Market Opportunity for Aviation Fuels  Ibon Ibarrola, Universidad Politecnica de Madrid and CLH Aviation and Dr. Season Hoard (WSU); examine the market opportunity for biojet by assessing U.S. aviation fuel stakeholder supply chains.
  • Biorefinery Value Chain Co-Product Outputs Dr. Min Chen, PhD (PSU) and Stephen Cline, M.S. (PSU); examine factors affecting biorefinery value chain outputs. 
  • Evaluating International Trade Show Strategies and Performance  Dr. Wenping (Wendy) Shi, (PSU); investigate the underlying structure of trade show performance by examining exhibitor activities at furniture supplier trade shows in China.
  • Content Analysis of B2B Advertising  Dr. Min Chen and Daniel McGraw, J.D. (PSU); explore the reliability of using content analysis to assess the promotional messages of decking products to professional builders.  
  • Physical and Social/Community Asset Mapping  Dr. Natalie Martinkus, Dr. Season Hoard, Dr. Michael Gaffney (WSU) and Dr. Sanne Rijkhoff (Portland State U.); develop decision tools to aid in siting biorefineries based on both biogeophysical and social assets.  
  • Biofuel Laws and Policy  Kristina Dahmann, J.D. and Lara Fowler J.D. (PSU); provide a historical perspective on U.S. state and federal biofuel policy developments, with an emphasis on how these legislative tools will impact the biofuels industry.

Selected Recent Publications:

Chen, M., P.M. Smith and E. Thomchick.  2017.  Qualitative insights into buyer-supplier relationship attributes in the U.S. biofuels industry.  Accepted in Renewable Energy Focus.  In press.

Cline, S. and P.M. Smith.  2017.  Opportunities for lignin valorization: an exploratory process.  Energy, Sustainability and Society.  7(1): DOI: 10.1186/s13705-017-0129-9.  Published 28 August 2017.

Chen, M. and P.M. Smith.  2017. The U.S. cellulosic biofuels industry: Expert views on commercialization drivers and barriers.  J. of Biomass and Bioenergy, 102, 52-61.  http://dx.doi.org/10.1016/j.biombioe.2017.05.002.  Published July 2017.

Rijkhoff, S.A., S.A. Hoard, P.M. Smith, M.J. Gaffney.  2017.  Communities ready for takeoff: integrating social assets for biofuel site-selection modeling.  J. of Politics and Life Sci., 36(1):14-26.  DOI:10.1017/pls.2017.6.  Published Jan. 2017.

Smith, P.M., M.J. Gaffney, W. Shi, S. Hoard, I. Ibarrola Armendariz and D.W. Mueller.  2017.  Drivers and barriers to the adoption and diffusion of sustainable jet fuel (SJF) in the U.S. Pacific Northwest. Journal of Air Transport Mgmt., Vol. 58, January 2017:113-124. doi: 10.1016/j.jairtraman.2016.10.004. http://ac.els-cdn.com/S0969699716301363/1-s2.0-S0969699716301363-main.pdf?_tid=2dba4cfe-d1bd-11e6-ac09-00000aacb35d&acdnat=1483452292_9816b2ff7c34d66fdefdf876b5b6260
 
Chen, M., P.M. Smith and M.P. Wolcott.  2016.  U.S. Biofuels Industry: A Critical Review of Opportunities and Challenges. BioProducts Business 1(4), 2016, pp. 42–59. http://biobus.swst.org. © 2016; Soc. of Wood Sci. & Techn. http://biobus.swst.org/index.php/bpbj/article/view/18/6.

Dahmann, K. K.S., L.B. Fowler, P.M. Smith.  2016.  United States Law and Policy and the Biofuel Industry, included in Volume One: “The Law and Policy of Biofuels.” co-editors, Yves Le Bouthillier, Annette Cowie, Paul Martin and Heather McLeod-Kilmurray, IUCN Academy of Environmental Law Series. June, 400pp.  Hardback.  978 1 78254 454 8.  Edward Elgar Pub., Inc., Northampton, MA.  Pp. 102-140.

Martinkus, N., Rijkoff, S.A.M., Hoard, S.A., Shi, W., Smith, P., Gaffney, M. & Wolcott, M.  2016.  Biorefinery site selection using a stepwise biogeophysical and social analysis approach. J. of Biomass and Bioenergy, 97, 139-148. doi: 10.1016/j.biombioe.2016.12.022.

Shi, W. and P.M. Smith.  2015.  Effects of International Trade Show Marketing Strategies on Trade Show Performance: Does Experience Matter?  Wood and Fiber Science, 47(1): 96-108.

Daniel F. McGraw, Paul M. Smith, and Min Chen. 2015.  Content analysis of decking material business-to-business advertisements: 2002-2014. Wood and Fiber Science, 47(1):84-95.

Martinkus N, W. Shi, N. Lovrich, J. Pierce, P. Smith, and M. Wolcott.  2014.  Integrating biogeophysical and social assets into biomass-to-biofuel supply chain siting decisions, J. of Biomass and Bioenergy 66 (2014) 410-418.  http://www.sciencedirect.com/science/article/pii/S0961953414002086.

Shi, W. and P.M. Smith.  2012.  Exploring Market Opportunities for American Hardwoods Through Chinese International Furniture Supply Trade Shows.  Feature Article in Forest Prod. J. 62(2):80-89

Lovrich, N., W. Shi, N. Martinkus, P. Smith,  J. Pierce, A. Kulkarni, M. Gaffney, M. Wolcott, and S. Brown.  2012.  Integrating Social Capital In Biojet Feedstock Facility Siting Decisions.  In Proceedings of the Sun Grant Initiative 2012 National Conference: Science for Biomass Feedstock Production and Utilization, Oct. 2-5, 2012.  New Orleans, LA, USA. Ch. 4, Modeling and Metrics. 8pp.  http://sungrant.tennessee.edu/NR/rdonlyres/8CF2F183-8B72-4E48-9E2F-BCAB4E421C7A/3626/42Lovrich_Nicholas.pdf

Brown, S., N. Frye, D. Montfort, and P. M. Smith. 2012.  Understanding Faculty and Practitioner Involvement in a Capstone Interdisciplinary Design Experience. In Proceedings of the 118th Annual Conference and Exposition of the American Society for Engineering Education (ASEE), June 26-29, 2011.  Vancouver, BC, Canada.  AC 2011-1635.  11pp. Avail. 1/2012: http://www.asee.org/public/conferences/1/papers/1635/view.

Martinkus, N., A. Kulkarni, N. Lovrich, P. Smith, W. Shi, J. Pierce, M. Wolcott, and S. Brown.  2012.  An Innovative Approach to Identify Regional Bioenergy Infrastructure Sites.  In Proceedings of the 55th International Convention of Society of Wood Science and Technology, August 27-31 in Beijing, CHINA.  Ch. 3, Energy and Carbon (EC-3),  11pp. http://www.swst.org/meetings/AM12/pdfs/papers/EC-3.pdf

Shi, W., P.M. Smith, and S. Zhang.  2012.  The Effects of International Trade Show Marketing Strategies on Trade Show Performance: A Preliminary Analysis. In Proceedings of the 55th International Convention of Society of Wood Science and Technology, August 27-31, 2012, Beijing, CHINA.  Ch. 1, Global Trade (GT-5), 10pp.  http://www.swst.org/meetings/AM12/pdfs/papers/GT-5.pdf

Shi, Wenping and P.M. Smith.  2011.  Overview of International Furniture Markets in China: Groundwork for Future Research.  In Proceedings of the Joint IUFRO Group 5.10 (and UNECE/FAO Team of Specialists) conference in Corvallis, OR June 15-18.  12 pp. (CD).

Ruffing, T.C., Wenping Shi, N.R. Brown, and P.M. Smith.  2011. A Review of U.S. and International Formaldehyde Emissions Regulations for Interior Wood Composite Panels.  Wood & Fiber Sci., 43(1):21-31.

Stank, J. and P.M. Smith.  2011.  Branding in the North American Woodfiber Plastic Composite Industry.  Forest Prod. J., 60(6):541-546.